Wild Music / Dzika Muzyka
Art Direction | Branding | Website
Dzika Muzyka — Wild Music — runs music classes for children in Warsaw: individual lessons, group sessions, and school visits. The teachers are musicians. What I find particularly nice about Dzika Muzyka is the fact that after each class, children receive an audio recording of their own work and, from the beginning, work with sound as professionals do. I respect that.
The logo exists in two versions. The first: a tall, vertical figure — a stringed instrument drawn as if it were alive, standing upright, with a head and a body and strings running down it like a spine. The second: the same drawn energy released horizontally — an instrument that has become something airborne, stretched and chaotic, closer to a flying creature than a guitar. Both carry the same hand-lettered name: dzika (wild) is small and loose above, muzyka (music) large beneath. Two versions, one logic: music as something that won’t stay still.
That drawn line became the logic of the whole identity — extended into scattered neon elements across the website, into an A3 poster, and into a double-sided flyer: a photograph of children playing on one side, a pricing list with small coloured icons on the other. The mailing system was built in Mailchimp with a designed header and structured fields — made for pleasant, regular communication with clients and for promoting events.
The website carries the same energy throughout: hot pink, magenta, yellow, cyan, green — not a safe children’s palette but a genuinely wild one. A gradient section slides from red through magenta to purple. A hand-drawn giraffe holds the teaching principles page together.
The colouring pages deserve a separate mention. It’s a set of my original line drawings depicting guitars, a bass player mid-riff, a boy on a bench playing to a bird’s song, and more. They were printed and given directly to the children, and made available for free on the site. Not merchandise, not an afterthought: a natural extension of a brand that took care of children well.
