Logo for Seven Seas Yacht Delivery

Branding (logo, business cards, brand book)

Seven Seas Yacht Delivery is a company that moves yachts from one location to another, anywhere in the world, by sea and by land. Their clients are boat owners, sellers, and armators who need a vessel transported between ports, countries, or continents. It’s a niche service within the marine industry, and the branding needed to communicate the core offer immediately — someone looking at the logo should understand what the company does without reading a tagline or a description.

The logo shows a yacht on a wave line, travelling from point A to point B, with directional arrows marking the movement. The concept is literal by design. In a sector where potential clients are scanning through marine service providers and making fast decisions, clarity wins over abstraction. The yacht is drawn in a clean, line-style with hatched sails, detailed enough to read as a proper sailing vessel rather than a generic icon, but simple enough to scale well across different sizes and applications. The wave line beneath the hull ties the composition together horizontally and gives it a sense of motion — the boat is in transit, which is the whole point. The A-to-B notation does the rest. There’s no ambiguity about what this company does. The design sits in a deliberate middle ground — not loaded with effects to signal prestige, and not stripped to total minimalism, where it risks disappearing among similar marine brands. The aim was something clean, readable, and distinct enough to hold its own.

The logo shows a yacht on a wave line, travelling from point A to point B, with directional arrows marking the movement. The concept is literal by design. In a sector where potential clients are scanning through marine service providers and making fast decisions, clarity wins over abstraction. The yacht is drawn in a clean, line-style with hatched sails, detailed enough to read as a proper sailing vessel rather than a generic icon, but simple enough to scale well across different sizes and applications. The wave line beneath the hull ties the composition together horizontally and gives it a sense of motion — the boat is in transit, which is the whole point. The A-to-B notation does the rest. The design sits in a deliberate middle ground — not loaded with effects to signal prestige, and not stripped to total minimalism, where it risks disappearing among similar marine brands. The aim was something clean, readable, and distinct enough to hold its own.

The primary brand colour is a solid blue. It does several things at once: it connects the company to the sea and the broader marine industry, it’s vivid enough to make branding materials easy to spot in print and on screen, and it’s also a personal favourite of the company’s owner — which, in a founder-led business, is worth accommodating. The logo exists in three versions: black on white, white on blue, and white on black, providing flexibility across backgrounds and media without sacrificing legibility or consistency.

The business cards follow the logo directly — the front carries the mark in white on the blue background, and the back holds contact information set in a clean sans-serif typeface. The layout is simple and functional, designed to be read quickly and remembered.

I also produced a brand book covering the full set of guidelines for using the identity consistently. It documents the logo in its different versions, specifying sizes, proportions, colour values, and clear space rules. It includes the brand colour palette, editing rules, and detailed guidance on how the identity should be applied across different contexts — print materials, web, advertising, and clothing. The brand book exists so that anyone working with the identity in the future, whether an in-house team or an outside printer, can apply it correctly without having to guess or improvise.