Klub Pod Aloesem / Elżbieta Olejnik

Branding  |  Editing  |  Website

I was responsible for creating the visual identity, preparing digital publications, and building the website and e-commerce infrastructure for Elżbieta Olejnik, a Polish chemist who has dedicated much of her professional life to studying and writing about aloe vera and its applications. Her work combines a scientific background with long-term practical research, and the project required a digital and visual framework that could convey professionalism, credibility and accessibility.

Website is available at: klubpodaloesem.pl

The logo and visual identity for Klub Pod Aloesem needed to reflect Olejnik’s scientific reliability while remaining approachable and aligned with themes of natural health and education. The result is a restrained, clear mark supported by typography and layout principles that ensure consistency across web and publication formats.

eBook Editing and Typesetting (EPUB)

A substantial part of the project involved preparing digital book publications. I edited and typeset multiple eBooks using Adobe InDesign, structuring long-form content for clarity, readability, and technical compatibility. The process included: text preparation and structural editing, typography selection and hierarchy definition, layout optimisation for digital reading, export and validation in EPUB format, and testing across major e-reader environments. The objective was to create publications that are visually consistent, technically stable, and comfortable to read across devices.

Website and Online Shop

I designed and implemented the website (klubpodaloesem.pl) as the central platform for communication, content distribution, and sales. The site presents the author’s background, scientific perspective, and publication catalogue in a structured and accessible way. The architecture prioritises clarity and straightforward navigation. I also developed an online shop optimised specifically for downloadable products. The basket is reduced to a simple slide-in panel, minimising friction and unnecessary steps. The system supports secure payment processing, automated file delivery, and fully automatic updates. All site copywriting — including the privacy policy, terms and conditions, and FAQ — is mine. The platform was built on WordPress and configured to ensure performance, stability, and ease of future content management.

Website is available at: klubpodaloesem.pl

Outcome

The final result is an integrated system connecting brand identity, digital publishing, and e-commerce functionality. The project supports Elżbieta Olejnik’s work by providing a professional environment for presenting her research and efficiently distributing her publications. This case demonstrates my ability to combine branding, editorial design, digital publishing workflows, and functional web implementation into a cohesive, working ecosystem.